宮設设计 | 南京皇家花园莱茵店全案设计呈现 - 婚礼堂酒店

本文从品牌设计、标志设计、外立面设计、景观设计、宴会厅设计等多方面介绍，全面呈现、解读皇家花园莱茵店落地方案。

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南京皇家花园（莱茵店）设计

时间：2022年3月

业主：南京皇家花园

项目类型：全案设计

项目功能：品牌设计、标志设计、VIS设计、外立面设计、景观设计、工装设计、宴会厅设计

设计管理与咨询：Leon Xu

品牌与概念设计：Suàn

品牌视觉设计：刘志杰

建筑规划设计：总理、张超

室内表现设计：费迁、刘鸿博

设计团队：宮設设计工作室

Nanjing Royal Garden (Laiyin Shop) Design

Date:2022.03

Client:Nanjing Royal Garden

Project Type:Full Design

Program:Branding Design, Logo Design, VIS Design,Facade Design, Landscape Design, Workplace Design, Ballroom Design

Design Management and Consultancy:Leon Xu

Branding and Conceptualization: Suàn

Brand Visualization: Zhijie Liu

Architectural Planning and Design: Zong Li, Zhang Chao

Interior Performance Design: Fei Qian,Hongbo Liu

Design Team: Gong Design

Chapter1

品牌设计

品牌辅助图形应用主要视觉图形，通过粗细变化的线条呈现，与艺术空间的栅格呼应。简约而无限动感，增加时尚与视觉的记忆点。犹如在光影间穿梭，金色主色调打造皇家艺术，呈现品牌高级感。

The brand auxiliary graphic applies the main visual graphic, which is presented through thick and thin changing lines, echoing the grid of the art space. Simple and infinite dynamic, increase fashion and visual memory points. As if shuttling between light and shadow, the gold main colour creates royal art, presenting a sense of brand premium.

品牌标志 / Logo

色彩背景 / Colour Background

我们秉承着为品牌赋能，帮品牌成长，助品牌蜕变的路径和目标，精心为每一位客户打造专属自己的品牌内核与外观，力求增强品牌的识别度与知晓度。

We are adhering to the path and goal of empowering the brand, helping the brand to grow, and helping the brand to transform, and we carefully create an exclusive brand core and appearance for each client, and strive to enhance brand recognition and awareness.

Chapter2

工装设计

外立面

这是一封用柳叶系住的情书。我们在原本像折纸的场地现状基础上增添了柳叶的诗意。让纸的脆弱与建筑的牢固形成一口关于回忆的叹息。就像一个写满童稚情诗的纸飞机，起飞，飞行，送爱意给风。

This is a love letter tied with willow leaves. We have added the poetry of willow leaves to the current state of the site which was originally like origami. The fragility of the paper and the firmness of the building form a breath of sighs about memories. Like a paper aeroplane filled with childish love poems, it takes off, flies, and sends love to the wind.

我们意图打造一座青葱无菌的乐园，将生命的绿意与顽强透过景观设计展现出来。这里，鲜花与飞鸟相伴，绿树和溪流相栖。大自然与建筑的完美融合打造宜人宜居的舒适空间。

We intend to create a verdant and sterile paradise where the greenness and tenacity of life is revealed through landscape design. Here, flowers and birds are accompanied by green trees and streams. The perfect blend of nature and architecture creates cosy spaces for people to live in.

公区

打开折纸，映入眼帘的是一楼公区一片青涩的回忆。斑驳的绿色中满是拼命生长的生命。从内到外的微熟青色，延展舒适的线条让没有生命的白色纸张有了温度。

When you open the origami paper, you are greeted with a green memory of the ground floor commons. The mottled green colour is full of life growing desperately. The slightly ripe green colour from the inside to the outside and the comfortable lines of extension give warmth to the lifeless white paper.

办公室

我们习惯用“守护”或者“拥抱”来表达情感，力求用绿色装点整个办公室空间的朝气与活力。绿色的糖果色充盈着空间色彩，尽享办公的甜蜜与幸福。

We are accustomed to using “guardian” or “embrace” to express emotions, and strive to use green to decorate the whole office space with vitality and energy. Green candy colours fill the space, enjoying the sweetness and happiness of the office.

卫生间

绿白色的色彩选择让我们联想到白云和青青草地，绿草的清新与芳香为空间带来清新洁净的舒适之感。门上柔和的线条让空间不再呆板和压抑，赋予空间私密与流动性质。

The choice of green and white colours reminds us of white clouds and green grass, and the freshness and aroma of green grass brings a sense of freshness and cleanliness to the space. The soft lines on the door make the space less dull and depressing, giving it a private and fluid nature.

我们希望整个空间的业主或来宾，都能听到这首写在折纸上的青葱岁月的情诗。这是浪漫至极的永恒。

We wanted the entire space, homeowners or guests, to hear this love poem of the youthful years written on origami. It’s romantic to the point of eternity.

新娘房

区别于外面的绿意与生机，新娘房的设计偏重温馨与柔和。柔粉色和淡紫色的色彩选择加上暖白光的线条设计让空间明亮又温暖，仿佛一位待嫁的少女内心的色彩，温柔至极。

Distinguished from the greenery and vibrancy outside, the design of the bridal room favours warmth and softness. The colour choices of soft pink and mauve coupled with the line design of warm white light make the space bright and warm, as if the inner colours of a young girl waiting to be married are as gentle as can be.

卫生间

我们仍然沿用公区和外立面的色彩设计，将白纸的立面融合进干净整洁的卫生间，加以绿色装点使得整个空间充满着生气与活力。

We still follow the colour scheme of the common areas and facades, integrating the white paper facade into the clean and tidy bathroom, and adding green decorations to make the whole space full of life and vitality.

绿野仙踪版时尚空间，舒适的洽谈区让公区的氛围浓厚而炽烈。四季常青的色彩让空间充满了生命力。

The Wizard of Oz version of a stylish space with a cosy negotiation area gives the communal area a strong and blazing atmosphere. The evergreen colours of the seasons fill the space with life.

新娘房A

新娘房的色彩由柔粉色变为柔橘色，一样能传递出空间的温馨与活力。对比外面的一片葱绿，新娘房的橘色就像花儿一般娇嫩绽放在空间之中，抒写着一首关于爱情的诗歌。

The change of colour in the bridal room from soft pink to soft orange conveys the warmth and vibrancy of the space just as well. In contrast to the lush green outside, the orange colour of the bridal room is like a flower blooming delicately in the space, writing a poem about love.

新娘房B

圆形的吊灯装饰着整个新娘房的空间，照亮新娘房温馨的色彩。圆形拱门设计增加原本无窗的空间层次感，分割功能区域供新娘休息、换装、打扮。

The round chandelier decorates the whole space of the bridal room and illuminates the warm colours of the bridal room. The round arch design increases the sense of hierarchy of the original windowless space and divides the functional area for the bride to rest, change clothes and dress up.

新娘房C

芋粉色与芋紫色系为空间带来柔和淡雅之美。仿佛两颗心永远连在一起，让爱情永不散场。舒适的空间环境营造美好的回忆。

Taro pink and taro purple bring soft and elegant beauty to the space. As if two hearts are always connected, so that love never breaks up. Comfortable space environment to create beautiful memories.

新娘房D

我们选用淡淡的灰色和柔嫩的粉色装扮新娘房的空间，目的在于营造一种温馨浪漫的感觉。

卫生间

洁白的墙壁加上碧绿的翡翠相间其中，清爽、自然、干净是卫生间的设计初衷。

Clean white walls with turquoise emerald interspersed among them, refreshing, natural and clean is the original design of the bathroom.

在夕阳、鲜花、草地间露营休憩，感受时光的美好与温暖。创造宜人宜居的露天殿堂，置身花园般的梦境享受是我们的设计愿景。

Feel the beauty and warmth of time as you camp and relax amongst the sunset, flowers and grass. Our design vision is to create an open-air temple that is pleasant to live in and a garden-like dream to enjoy.

吧台

吧台的设计结合公区的整体氛围，我们将其打造成绿色的样貌，沉浸式体验视觉带来的风格享受。

The design of the bar is combined with the overall atmosphere of the public area, we make it look like green, immersive experience visual style enjoyment.

Chapter3

宴会厅设计

A厅

新娘走进草本花园

感受宫廷之美

在旖旎仙境里追寻着爱

我们将宴会厅置身鲜花丛中

从神仙树俯望整片草地

见证新人的浪漫时刻

The Bride Walks Into the Herbal Garden

Feel the beauty of the palace

Chasing love in an enchanted wonderland

We set the ballroom amidst the flowers

From the fairy tree overlooking the meadow

Witness the couple’s romantic moment

B厅

「披荆斩棘的哥哥」同款宴会厅

芦苇荡在池边摇曳

新郎手握一枚钻戒

月色下的晚霞令人沉醉

蜿蜒盘旋的白色小路

铺垫着爱情的洁白神圣

The same banquet hall as “call me by fire”
Reeds swaying by the pool
The groom holds a diamond ring
The moonlit sunset is mesmerising
The white paths that wind around
Paved with the whiteness and sanctity of love

C厅

夕阳余晖洒向金灿灿的湖面

波光粼粼的水面泛起一圈圈涟漪

爱意在此刻得到隽永

新郎新娘携手走进婚宴殿堂

走进人生的至美时刻

希望和爱在此刻生发

The setting sun pours onto the golden lake.
The ripples on the sparkling water.
Love is timeless at this moment
The bride and groom walk hand in hand into the wedding hall.
Into the most beautiful moment of their lives
Hope and love are born at this moment

D厅

寻觅大自然的芳香气息

他们牵手走进庄园

感受世界之美

花儿在此刻得到绽放

初遇时的浪漫

是你我的一次惊奇历险

In search of the scent of nature
They walk hand in hand into the manor
The beauty of the world
Flowers bloom at this moment
The romance of the first encounter
It’s an amazing adventure for you and me

E厅

他们淌游在水底

像鱼儿一样欢快自由

他们拥抱亲吻

感受诗意的浪漫

水的灵动

见证唯爱时刻

They swim under the water
They’re as happy and free as fish.
They hug and kiss
Feeling the poetic romance
The spirit of the water
Witness the moment of love

[ 原创声明：本文为结婚产业观察转载；来源：宮設设计；转载请注明作者姓名和来源。文章内容系作者个人观点，不代表结婚产业观察对观点赞同或支持。 ]