时尚与“爱情经济”相结合，婚尚巨头嘉豪集团将重塑全球结婚产业

我们不仅仅是在举办婚礼，更是在为中国的年轻人创造幻想和梦想，让他们梦想成真。

2019年4月19日，美通社报道：近日，上海嘉豪国际控股(以下简称“嘉豪集团”)董事长投资的格乐利雅（中国）艺术中心，在上海举办了2019年度最盛大的一场海岛婚礼节，流行歌手、商界领袖和时尚名人齐聚一堂，和10000多万年轻观众共同见证。

作为中国婚庆行业的领军企业，嘉豪集团涉足了一系列与文化、时尚相关的领域，较之传统，大大增强了品牌对年轻人的吸引力。

“我们不仅仅是在举办婚礼，更是在为中国的年轻人创造幻想和梦想，让他们梦想成真。通过浪漫的幻想，年轻人展示了他们的审美价值和生活方式的选择”，Allen Shi说。

年轻、热情、有远见的Allen Shi（施嘉豪），被誉为“中国婚尚教父”。他充分利用了中国对西式浪漫的日益增长的需求，并为之注入了创新和大胆的活力。为了让婚礼更个性化、更特别、更难忘，Allen Shi周游世界，了解了全球婚嫁行业，并从中得到很大启发。嘉豪集团制作的婚礼产品，包括婚纱照的拍摄，都是以异国情调为背景，趣味十足、量身定制、国际一流的。

其婚嫁服务，尤其是婚纱摄影，以高端消费者为目标，从发型师、化妆师、造型师、摄影师、拍摄背景、彩妆产品、配饰等每一个细节都达到了顶级水准。为了更好的实现这一目标，嘉豪集团与包括瑞士萧邦(Chopard)和周仰杰(Jimmy Choo)在内的全球众多奢侈品牌进行了合作。

在新技术的帮助下，嘉豪集团为创造了独特的沉浸式婚礼体验。随着4D多媒体技术带来的区位变化，在巴黎举行庆典，在夏威夷举办晚宴的梦想，都在格乐利雅成为现实。格乐利雅（中国）艺术中心是中国首家提供海岛主题婚礼服务的创意机构，在园区建造了真实的关岛圣尼古拉婚礼教堂，据说是世界上最受欢迎的婚礼目的地之一。它还提供一站式婚礼服务，包括游艇派对。

Allen Shi称他们所从事的行业为“幸福产业”。2018年，澳大利亚导演奥利维亚·马丁-麦圭尔(Olivia Martin-McGuire)拍摄了一部关于中国婚纱照行业的纪录片，名为《中国之爱》(China Love)。Allen Shi在这部纪录片中扮演了行业的主要角色，因为他所做的不仅仅是重塑行业，而是创造了一个新的行业。对于Allen Shi来说，婚纱摄影只是“幸福产业”的一部分，幸福产业是一个提供产品和服务的整体产业链，满足所有与婚礼相关的需求。

借助蓬勃发展的“爱情经济”，Allen Shi和他的公司致力于在全球范围内拓展业务，创造美妙的婚礼体验，与世界各地的人们分享人生中最重要的时刻。“我们希望人们能有一个属于自己的浪漫婚礼，那是我们的梦想。”Allen Shi表示，要使该集团的“幸福产业”成为全球性产业，一个关键因素是人才培养。该集团一直在寻求与全球各地机构建立合作关系，在摄影、服装设计等领域专门为婚礼行业设立项目。“借鉴制作时装秀和奢华生活活动的经验，我们希望更多有创意和专业的人才能给传统的婚嫁行业带来新的活力。从这一点出发，我们正在为婚嫁行业打造一种‘生态’。”他说。

嘉豪集团的品牌组合包括许多婚嫁工作室，如来自韩国的韩国艺匠工作室。集团在世界各地设立了多家实体店，提供独特、一流的婚礼服务。

关于嘉豪集团

2008年，Allen Shi在上海创立嘉豪集团，以重塑婚庆产业为愿景，致力于全球文化产业的发展。目前，公司业务涉及文化、时尚、教育、婚纱照、婚纱礼服、珠宝、酒店、金融和工业地产等多个领域，已建立了结婚产业链，并一直在全球扩张业务。

采访原文：

SHANGHAI, April 19，2019 /PRNewswire/ — Galleria Art Center, The Jiahao Group’s (“the Group”) most renowned wedding club, recently held its 2019 annual gala in Shanghai. Popular singers, veteran actors, business leaders and fashion celebrities gathered together to put on a fantastic show for the young audience.

A leading player of the wedding industry in China, the Jiahao Group has tapped into a range of sectors related to culture and fashion, enhancing the brand’s appeal to young people.

“We are not merely making weddings happen. We are creating fantasies and dreams for the young in China and making their dreams come true. Through romantic fantasies, young people show their aesthetic values and lifestyle choices,” said Allen Shi, Founder and Chairman of The Jiahao Group.

The young, passionate and visionary Allen Shi has been dubbed “the Godfather of China’s wedding industry.” He has tapped into the growing demand for western-style romance in China and brought innovative and bold energy to it. To make weddings more personal, special and unforgettable, Allen Shi has travelled around the world to learn about the wedding industry and returned very inspired. The entire wedding experience produced by The Jiahao Group, including the pre-wedding photo shoots, is fun, tailor-made, topnotch and set in an exotic background.

Aimed at high-end consumers, its wedding services, especially pre-wedding photography, are delivered with top standards in every detail, including hair and makeup artists, stylists, photographers, shooting backgrounds, cosmetic products and accessories. To achieve that, The Jiahao Group has cooperated with a wide range of luxury brands around the world, including Chopard and Jimmy Choo.

Aided by new technologies, The Jiahao Group provides unique and immersive experience for weddings. With location changes brought through 4D multimedia technology, the dream of having ceremony in Paris and dinner party in Hawaii comes true. The Galleria Arts Center is the the creator in China that offers island-themed wedding services. The Galleria Arts Center creates an authentic presentation of the St. Laguna Chapel in Guam, one of the most popular wedding destinations in the world. It also offers one-stop services including yacht parties and ceremonies at musical halls.

Allen Shi calls the business they are involved in “the “happiness industry.” In 2018, Australian filmmaker Olivia Martin-McGuire made a documentary about the pre-wedding photo shooting industry in China, titled China Love. Shi Allen is featured as a major player of the industry in the documentary, as what he has done is not merely reshaping the industry but creating a new one. For AllenShi, pre-wedding photography is just part of the “happiness industry,” which is a holistic industrial chain providing products and services appealing to all the needs related to a wedding.

Tapping into the booming “love economy,” AllenShi and his company are committed to expanding their business across the global landscape, creating fantastic wedding experiences and sharing the most important moment of one’s life with people around the world. “We hope people can have a romantic wedding of their own. That’s our dream,” said AllenShi. A crucial part of making the Group’s “happiness industry” a global one, according to AllenShi, is talent nurturing. The Group has been seeking partnerships with institutions across the globe to set up programs specifically for the wedding industry in the areas of photography, costume design and others. “We hope that more creative and professional talent will bring new energy to the traditional wedding industry, drawing on the experience of creating fashion shows and luxury lifestyle events. Starting with that, we are building an ‘ecology’ for the wedding industry,” said Allen.Shi.

The Jiahao Group’s brand portfolio includes many wedding studios such as the Artiz Studio from Korea. The Group has set up many physical stores around the world, offering unique and top-notch wedding services.

About The Jiahao Group 

Founded in 2008 in Shanghai by Allen Shi, The Jiahao Group is committed to the development of global cultural industry with the vision of reshaping the wedding industry. It is now engaged in a range of businesses, including the cultural and fashion sector, education, pre-wedding photography, wedding dresses, jewelry, hospitality, finance and industrial properties. The Group has built an industrial chain and has been expanding its business across the globe.

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